What are words for? It’s probably not a question that crosses your mind every day, unless you either make it your business to consider such matters or you have the chorus of that song by Missing Persons constantly rattling around your brain. Perhaps the better way to approach the topic is to consider what life would be like without words. Certainly we could use a variety of noises and gestures to let our intentions be known.  At a restaurant, for example, you could point and grunt at the table next to you and conceivably the waiter would bring you something to eat. But undoubtedly, that line of behavior would result in more than a few awkward situations, especially if you’re having a business lunch or any member of law enforcement happens to be sitting nearby. No, words are important. They’re the currency of our existence. Words describe who we are, what we’ve done, and what we want to do. Some words are lazy. They just lie around and take up space like a teenager on summer break. But other words crack the whip. They fly off the page with a purpose. Good words make us laugh. Others make us cry. Words inspire and they enrage. Put together in a compelling sequence, they can incite action, open hearts, generate revenue, and keep people coming back time and time again. Even in a society dominated by quick-fix remedies, instant gratification and 24/7 visual stimulation, the craft of the written word is still at the heart of our culture. So whether you’re launching a new website, writing a television commercial, blogging about current movie releases, or simply tattooing the name of your loved one across your chest, it all starts by stringing together endless combinations of those oft-neglected, pesky little things we call “words.” So maybe the real question isn’t “what are words for?” It’s “when are you going to start getting the most out of yours?”  Marc Jensen, Writer.